MAY 20, 2026

MARRIOTT MARQUIS TIMES SQUARE

Purchase Your Seat

Launched in 2008, the Sports Business Awards were established by Sports Business Journal to celebrate excellence in the business of sports and have become one of the industry’s most respected honors.

The 2026 nomination period has closed, and nominees will be announced March 16. This year’s honorees are recognized for achievements from March 1, 2025, to February 28, 2026.

View the 2026 Categories

Join us on Wednesday, May 20, for a night dedicated to honoring the best in sports business Winners will be announced live at the awards ceremony.

The Lifetime Achievement Award is given to an executive who has compiled an exemplary career in sports.

JOHN HENRY

Principal Owner Fenway Sports Group

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The Lifetime Achievement Award is given to an executive who has compiled an exemplary career in sports.

JOHN HENRY

Principal Owner Fenway Sports Group

2026 Gala Venue


Marriott Marquis New York Times Square

5:00 - 7:00 pm Registration & Cocktail Reception

7:00 - 8:00 pm Dinner

7:30 - 10:00 pm Awards Ceremony

Additional Venue Info

2026 Gala Venue


Marriott Marquis New York Times Square

5:00 - 7:00 pm Registration & Cocktail Reception

7:00 - 8:00 pm Dinner

7:30 - 10:00 pm Awards Ceremony

Additional Venue Info

“The Sports Business Awards are the single greatest gathering of sports industry executives of the entire year. The sports industry’s equivalent of Oscar or Emmy night, we find the Sports Business Awards as the single most, must attend, event of the year in the business. If you are an influencer in the business, the event is an outstanding way in which to interact with other executives, and most importantly, honor our industry leaders for their pioneering accomplishments. There is no better honor than to be recognized by your peers and the Sports Business Awards is the pinnacle of recognition of accomplishment in our industry. The Orlando Magic never miss it, and if you are a leader in the industry, you should not either!”

Alex Martins Chief Executive Officer, Orlando Magic

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