2025 WINNERS

BEST IN SPORTS BETTING
DraftKings
Fanatics Sportsbook
FanDuel
Genius Sports

BEST IN SPORTS MEDIA
ESPN
FOX Sports
NBCUniversal
Netflix
Prime Video

BEST IN SPORTS SOCIAL MEDIA
Bank of America: The Human Sponsorship at the Boston Marathon
Brooklyn Nets: From __ to Brooklyn Series
Chicago Bulls: Derrick Rose Retirement
Jameis on Fox at SBLIX
Jordan Brand “Banned”

BEST IN PROPERTY CONSULTING, SALES & CLIENT SERVICES
AEG Global Partnerships
CAA Sports
Elevate
Excel Sports Management
Legends
OVG Global Partnerships

BEST IN TALENT REPRESENTATION
Athletes First
CAA Sports
Excel Sports Management
Octagon
Wasserman
WME Sports

AGENCY OF THE YEAR: BRAND CONSULTING
160/90
Excel Sports Management
Genesco Sports Enterprises
GMR Marketing
MKTG Sports + Entertainment
Octagon
Optimum Sports
Wasserman

BRAND ACTIVATION OF THE YEAR
Gainbridge x Caitlin Clark at The ANNIKA LPGA
Kingsford “King of the Tailgate”
Minnesota Vikings Winter Whiteout
Texas Tech x Adidas x Patrick Mahomes Launch
The USAA Experience at 125th Army-Navy Game
Verizon Super Bowl FanFest

DEAL OF THE YEAR
Legends acquires ASM Global
NBA signs media deal with Amazon, NBCUniversal, and Disney
Smith Entertainment Group brings NHL franchise to Utah
Strategic Sports Group completes investment in PGA Tour
Willow Bay and Bob Iger acquire controlling stake in Angel City FC
WWE and Netflix agree to global media deal

SPORTS BREAKTHROUGH OF THE YEAR
Cosm
CPKC Stadium
EA Sports College Football 25
TGL
Unrivaled Basketball

SPORTS EVENT OF THE YEAR
4 Nations Face-Off
Kentucky Derby: 150th Running
MLB at Rickwood Field
Noche UFC
U.S. Olympic Team Trials – Swimming
U.S. Open Golf Championship at Pinehurst

SPORTS FACILITY OF THE YEAR
Caesars Superdome
Churchill Downs Racetrack
Crypto.com Arena
Intuit Dome
Rogers Centre
TD Garden

SPORTS SPONSOR OF THE YEAR
AT&T
Capital One
Lowe's Home Improvement
Constellation Brands: Modelo
Verizon
Xfinity

SPORTS LEAGUE OF THE YEAR
National Basketball Association
National Football League
National Hockey League
National Women's Soccer League
Ultimate Fighting Championship
United States Olympic & Paralympic Committee
Women’s National Basketball Association

SPORTS TEAM OF THE YEAR
Cleveland Cavaliers
Florida Panthers
Indiana Fever
Inter Miami CF
Los Angeles Dodgers
USA Gymnastics
Washington Commanders

ATHLETIC DIRECTOR OF THE YEAR
Jeramiah Dickey Boise State University
Pat Kraft Penn State University
Candice Storey Lee Vanderbilt University
Jamie Pollard Iowa State University
Danny White University of Tennessee

EXECUTIVE OF THE YEAR
Bela Bajaria Netflix
Gary Bettman National Hockey League
Sarah Hirshland United States Olympic & Paralympic Committee
Jimmy Pitaro ESPN
Adam Silver National Basketball Association

LIFETIME ACHIEVEMENT HONOREE
David Hill Fox Sports

CELEBRATION OF SERVICE HONOREE
Figure Skating in Harlem